SMH Custom Club Fitting Article

The Sydney Morning Herald golf specific insert, "Sharpen Your Golf Game" features an interesting article on the benefits of custom club fitting. Paul Jenner, Managing Director at PureForm Golf offers his insight into the world of custom club fitting.

MONDAY, OCTOBER 8, 2018 THE SYDNEY MORNING HERALD 

Sharpen your golf game Advertising Feature - Custom fitted clubs give players the edge If you're serious about improving your game, start by having clubs fitted to your unique requirements. 

Whether gearing up to play the Masters Tournament at Augusta or a round at your local links, every golfer should consider getting custom fitted clubs. 

A bag of TaylorMade clubs won't see you playing like Tiger Woods, but you can get fitted like a tour pro and gain the advantage with a custom fitted and built set of clubs. 

By stocking leading brands and the best quality aftermarket shafts, combined with TrackMan technology and more than 30,000 combinations to custom fit, build and deliver a perfect set of clubs, PureForm Golf co-founder, managing director and PGA professional Paul Jenner aims to improve your game. 

And he's confident he can alleviate cases of frustrated golfer syndrome. "On average, PureForm clients see a 10-to 15-metre gain per club and improved accuracy with their custom fitted clubs," says Jenner. "We've had clients lose 6-10 shots off their handicaps in six months of playing with their new equipment. 

"Every golfer is unique, with their own swing pattern. Using the latest TrackMan technology, we can identify each individual's swing profile and match them to the most optimal head and shaft combination to achieve the best results without making swing changes," he adds.

A PureForm custom fit involves clients first using their own golf clubs so that baseline data can be measured. Accompanied by a client's physical measurements to analyse their current position, PureForm starts the process of identifying the right shaft, through the use of TrackMan data (speed and attack angle) with the appropriate length, weight, flex and profile to fit a client's unique characteristics. 

"Once the shaft has been selected, we match a suitable head for the client's ability to get the optimal launch, spin, dynamic loft, height, landing angle and dispersion. 

"The final magic is in the build process where we weigh, presort, flex match, lie, loft and align each shaft to bend on a flat line oscillation (FLO)." 

It can take up to four hours to build one set, says Jenner, who has been playing for 29 years; 20 of those as a professional. "I've conducted thousands of fittings along with golf coaching and custom making the equipment. My knowledge and experience is established and tested." 

For serious golfers, Jenner recommends an equipment check every 12 months, as new models are released in the wood category. "At a minimum, I recommend all golfers get tested and fitted every four years as there are a number of technological advancements in equipment as well as possible changes in a golfer's physical abilities and swing patterns," he says. 

Research shows golfers from the age of 56 to 60 lose, on average, six miles an hour on swing speed, he says. "We suggest clients in this age group perform a check-up to make sure the shaft weight and flex is suitable for their swing speed and power.

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