FLO – Flat Line Oscillation

Club building

Every club purchased from PureForm Golf is hand-built to the exact specifications that were tested during a fitting. Our state-of-the-art build shop has the most technologically advanced club making equipment available. All of our machines throughout the building are calibrated to the same settings to provide accurate, consistent readings, which ensure that our tolerances are the best in our industry.

Build room

PureForm Golf measures and weighs every club head before building. We presort, weigh and measure frequency on every shaft and weigh each grip to ensure that we build each club one by one to the exact specification that you were tested or fitted to. This process assures that every customer will gain the same performance and results that they obtained during their fitting session. The build process takes approximately 6 hours per full set of clubs.

FLO

We build all our clubs using the FLO (Flat Line Oscillation) technique which ensures all of our shafts are aligned to the most stable bend plane for consistence and strength throughout the set.

On every major professional golf tour, including 95% of the Tour, the best golfers in the world chose to have their shafts aligned on the strongest bend plane of each individual shaft. FLO Technology makes sure the golf shaft performs consistently from shot to shot.

PureForm Golf giving golfers of all levels the Tour Pro Advantage with FLO.